February 24, 2009

Obama’s Hispanic Outreach

59%

Among Hispanics contacted by a campaign in 2008, 59% were contacted by the Obama campaign.

Fully 38% of Hispanics were contacted by a campaign and encouraged to register to vote or to go to the polls during the 2008 campaign; of those contacted, however, 59% were contacted by the Obama campaign compared with 43% who were contacted by the McCain campaign — a 16-point advantage for the Obama camp. The majority of Latinos were contacted in English, but many were contacted in both English and Spanish. Again, the Obama campaign was more likely than the McCain campaign to make contact in both languages — 32% to 25%. Very few Hispanics were contacted by either campaign only in Spanish. Read More