December 26, 2006

News on the Net

43%

That is the percentage of home broadband users who get news online on a typical day. Those who used broadband were much more likely to include online news in their daily media diet than were dial-up users. Just 26% of those with dial-up service get news online on a typical day.

Americans with high-speed internet access at home are much more likely than dial-up internet users to get news online on a typical day; some 43% of those with home broadband report that online news is a part of their daily news diet, while just 26% of dial-up users say so. Research by the Pew Internet & American Life Project has consistently found that home broadband users log onto the internet more frequently and engage in a wider range of daily online activities than dial-up users. Some people with home broadband are heavier internet users than others. Pew Internet has identified a “high-powered” internet user who does more four or more online activities in a typical day. Among these “high-powered” broadband users, 71% get news online on the average day — three times the rate of other users. Read More