September 19, 2007

Internet Users Who Watch Online Videos

57%

The majority of adult internet users in the U.S. (57%) report watching or downloading some type of online video content and 19% do so on a typical day.

The majority of adult internet users in the U.S. (57%) report watching or downloading some type of online video content and 19% do so on a typical day; this includes 66% of those with high-speed connections at home and fully three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work. News content is the most popular genre with every age group except for those ages 18-29. Overall, 37% of adult internet users say they watch news videos, followed closely by comedy or humorous videos at 31%. But young adults (those ages 18-29) are among the most voracious video viewers and, for them, comedy is a bigger draw, with 56% watching humorous videos, compared with 43% of internet users ages 18-29 who say they watch news videos. Read More