August 3, 2009

Googling Good Deals

67%

Of those going online for economic information, two-thirds are shopping for low prices.

Seven-in-ten Americans have gone online looking for recession-related material, and most are looking for a good deal. Among Americans going online in search of economic information, fully 67% are seeking low-priced items, by far the most frequently cited reason. Personal financial situation has no bearing on who’s searching for deals; of those going online for financial reasons, those hard hit by the recession (67%) are just as likely to look for good deals as those not hard hit (68%). A similar cost-saving search, finding coupons online, is also popular among those using the internet for financial reasons. However, those hard hit by the recession (45%) are more likely than those not adversely affected (34%) to look for online coupons. Read More