January 6, 2011

Global Social Networking

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Along with the U.S., three other nations surveyed have at least four-in-ten adults on social networks: Poland, Britain and South Korea.

Social networking websites, like Facebook, have the ability to connect people from around the world. In many nations, numerous people are doing just that. As is well known, social networking is especially popular in America — 46% of Americans use such sites. In three other nations, however, four-in-ten adults or more use social networks: Poland (43% use social networks), Britain (43%) and South Korea (40%). Social networking is also popular in France (36%), Spain (34%), Russia (33%) and Brazil (33%). Germany and Japan stand out for their low levels of participation in social networking given the prevalence of the internet in those countries. In both nations, more adult internet users are not on social networks than are on them. In countries such as India and Indonesia, very few adults use social networking, but most adults are not able to access the internet. Read More