September 12, 2007

Follow Stock Market Regularly

35%

Only about a third of Americans (35%) say they follow the stock market on a regular basis.

While interest in the stock market has been fairly consistent in recent months, only a minority of Americans follows stock market news on a regular basis and the core audience for market news is relatively narrow, comprising mainly more affluent individuals and those actively involved in the market. Consumer issues generate much greater public interest. Nearly seven-in-ten Americans regularly follow news about gas and energy prices, while only 28% say they follow such news only when there are major headlines. A 53%-majority follows news about the price of food and consumer goods regularly; 43% follow this news only when there are major headlines. Read More