April 21, 2009

Could You Give Up Your Cell Phone?

51%

A majority of Americans say it would be very hard to give up their cell phone.

If anecdotal evidence of Americans permanently glued to their phones wasn’t enough to convince you of our national devotion to cells phones, the fact that 51% of adults say it would be very hard to give up their cells should. This is more than say it would be very hard to give up the internet (45%), television (43%), a landline phone (40%) or email (37%). But that doesn’t mean everyone is in love with their mobile phones: Attitudes toward cell phones are closely related to how you feel generally about mobile technology. Among the four-in-ten Americans who are considered “motivated by mobility,” 66% report that it would be very hard to do without their cell phones. However, among the “stationary media majority” (61% of Americans) only 21% would find it very hard to give up the cell phone. In fact, stationary-media adults are less likely than a year ago to say giving up their phone would be difficult while fans of mobile devices are finding it more and more difficult to ditch the cell. Read More