February 17, 2009

Big Macs or Lattes?

43-35

More Americans would rather live in a place with more McDonald’s than Starbucks.

When asked whether they would rather live in a neighborhood with more McDonald’s or more Starbucks, Americans manage to typecast themselves by just about every demographic and ideological characteristic under the sun; overall, more Americans choose McDonalds (43%) over Starbucks (35%), but the split is more pronounced — and rather predictable — when analyzed demographically. Liberals want coffee; conservatives choose burgers. Younger Americans vote for caffeine; older Americans decidedly pick the value menu. When one controls for all the factors tested, the variables that do the most to explain whether someone chooses Starbucks over McDonalds are: having a college degree, having a high income, being a liberal, being a Westerner and being a woman. Read More