Canvassing Campaign Media: An Analysis of Time, Tone and Topics
Coverage of the presidential race has not so much cast Obama in a favorable light as it has portrayed McCain in a substantially negative one, according to a new study of the media.
JohnMcCain.com v. BarackObama.com
With roughly seven weeks left until Election Day, which candidate has the edge online, and how so? A new study by the Project for Excellence in Journalism finds both campaigns’ official sites are now quite advanced.
The Faith Factor in the Media’s Primary Campaign Coverage
Despite attention to Obama’s former pastor, questions about McCain’s relationship with the conservative religious base, interest in Romney’s Mormon faith and Baptist preacher Huckabee’s strong showing, only 2% of campaign stories directly focused on religion; still that was more than the attention devoted to race and gender combined.
Coverage Turns To Issues
In a relatively light week of campaign coverage, attention focused on policy differences. Still, a fair amount of attention was also paid to some controversies and gaffes.
Character and the Primaries of 2008
A new analysis of media coverage during the first ten weeks of the 2008 primary season finds the dominant personal narratives about Obama and Clinton were almost identical in tone, and were both twice as positive as negative. The coverage of McCain’s character was less positive than that of either Democratic candidate.
Pope’s Visit Draws Heavy Media Coverage
The relationship between the relatively new pope and the hurting U.S. church was the primary story line in news reports of the pontiff’s visit.
The Invisible Primary – Invisible No Longer
In the early months of the 2008 campaign, the media had essentially winnowed the race to a handful of candidates and offered Americans relatively little information about their records or what they would do if elected.