Attention Shoppers: Online Product Research
Nearly six-in-ten adults have done research online about the products and services they buy, and about a quarter have posted comments or reviews online about the things they buy.
Rise of the ’Apps Culture’
While cell phone apps are popular among a segment of the adult cell phone using population, a notable number of cell owners are not yet a part of the emerging apps culture. But those who do download and use apps do so fairly frequently. Popular apps include entertainment (games, music, etc.) as well as those that provide information (maps, weather).
Adults, Cell Phones and Texting
Adults are increasingly using text messages to communicate, but they still text far less than teenagers, who send and receive, on average, five times more texts per day than adult texters.
Older Adults and Social Media
The number of older adults on Facebook and other social networking sites has roughly doubled in the past year. About half of internet users ages 50-64 and one-in-four users ages 65 and older now log onto social networks.
Broadband 2010: A Big Slowdown
Broadband adoption slowed dramatically in 2010 across a range of demographic groups with African Americans a major exception. But 53% of Americans don’t place a high priority on government efforts to spread high-speed access.
Millennials’ Likely Lifelong Online Sharing Habit
Technology experts generally believe that today’s tech-savvy young people — the ‘digital natives’ who are known for enthusiastically embracing social networking and other online tools — will retain their willingness to share personal information online even as they get older and take on more responsibilities.
More Cell Phone Owners Use an App for That
While cell phone ownership has remained stable, today’s users are taking advantage of a much wider range of their phones’ capabilities (pictures, internet, music, etc.) compared with 2009.
The Future of Online Socializing
The social benefits of internet use will far outweigh the negatives over the next decade, according to experts. Email, social networks, and other online tools offer low friction opportunities to create, enhance, and rediscover social ties that make a difference in people’s lives and lower traditional communications constraints of cost, geography, and time.
Adults Text While Driving Too!
Adults are just as likely as teens to have texted while driving and are substantially more likely to have talked on a cell phone while driving.
While nearly half of Americans still talk face-to-face with their neighbors, one in five now use digital tools to communicate with neighbors and monitor community developments.