Twitter 2012: Big Increase in ’Typical Day’ Users
Overall adoption remains steady, but “typical day” usage continues to grow — 8% of online adults now use Twitter on a typical day. African-Americans, young adults, and mobile users stand out for their high rates of Twitter usage.
The Trend on Twitter: More Are Using it on a ’Typical Day’
While the overall number of adults with Twitter accounts remains steady, the proportion of online adults who say they use Twitter on a “typical day” has doubled since May 2011 and has quadrupled since late 2010.
The Future of Internet Gamification
Interactive games that reward participants with points, badges and discounts are on the rise. Experts believe they will spread widely to key areas, such as education and health by 2020. Others worry about a darker side.
Three-Quarters of Smartphone Owners Use Location-Based Services
Nearly three-fourths (74%) of smartphone users use their phones to obtain real-time, location-based information and almost one-in-five use geosocial services such as Foursquare.
Just-In-Time Information Through Mobile Connections
86% of smartphone owners used their phone in the past month to make real-time queries to help them meet friends, solve problems, or settle arguments.
Teens & Online Video
Nearly four-in-ten teenage (37%) internet users participate in video chats with others andf almost three-in-ten record and upload video to the Internet. Fewer teens (13%) stream live video for others to watch than engage in simple uploading.
The Future of Money: Smartphone Swiping in the Mobile Age
Tech experts believe that by 2020 many consumers will have embraced smart-device swiping for purchases, but some suspect financial companies will slow down the trend.
While the number of Americans who go online has increased substantially over the years, about one-in-five adults still do not use the internet. About half of non-users don’t go online because they don’t think the internet is relevant to them.
The Rise of E-Reading
One-fifth of American adults have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
The Web is Dead? Experts Say ’No’
Technology experts generally believe the mobile revolution, the popularity of targeted apps, the monetization of online products and services, and innovations in cloud computing will drive Web evolution.