The Future of Big Data
The Rise of the “Connected Viewer”
Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
Family Caregivers Turn to Internet for Information and Guidance
Fully 30 percent of U.S. adults help a loved one with personal needs, manage finances or arrange for outside care for another adult or child with a disability. Of this group, 88% use the internet to find health information.
The Future of Smart Systems
Technology experts envision a future with “smart” devices that make home systems, appliances and utilities work more efficiently. But many believe we still won’t be living in the “Homes of the Future” by 2020. These developments will take time. The costs and infrastructure changes to make it all work are daunting.
A Look at Internet Use on Mobile Phones
Some 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
Libraries, Patrons, and e-Books
About one-in-ten readers of e-books borrowed one from the library in the past year. But a majority of Americans do not know that this service is provided by their local library.
Older Adults and Internet Use
As of April, 53% of American adults age 65 and older said they used the internet or email. Though these adults are still less likely than all other age groups to use the internet, this represent the first time that half of seniors are going online.
Twitter 2012: Big Increase in ’Typical Day’ Users
Overall adoption remains steady, but “typical day” usage continues to grow — 8% of online adults now use Twitter on a typical day. African-Americans, young adults, and mobile users stand out for their high rates of Twitter usage.
The Trend on Twitter: More Are Using it on a ’Typical Day’
While the overall number of adults with Twitter accounts remains steady, the proportion of online adults who say they use Twitter on a “typical day” has doubled since May 2011 and has quadrupled since late 2010.
The Future of Internet Gamification
Interactive games that reward participants with points, badges and discounts are on the rise. Experts believe they will spread widely to key areas, such as education and health by 2020. Others worry about a darker side.