A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys
As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online.
No Consensus View on Election Outcome
Voters had a mixed reaction to the outcome of the 2012 presidential election in the hours immediately following Barack Obama’s victory.
Changing Face of America Helps Assure Obama Victory
Barack Obama retained enough support from key elements of his base to win re-election, even as he lost ground nationally since 2008. In particular, Obama maintained wide advantages among young people, women, minorities, and both the less affluent and the well-educated.
The 2012 Election In One Word
Asked for a single word that describes their reaction to Barack Obama’s victory, Obama voters say they are “relieved” and “happy.” Romney voters generally say they are “disappointed” or “sad” about the election outcome. These reactions to the election are based on data from the Pew Research Center and Google.
More Interest in Hurricane Sandy than Election
Just over half of the public (53%) say they followed news about Hurricane Sandy and the storm’s impact very closely last week, outpacing interest in the 2012 presidential election (47% very closely) and news about the U.S. economy (38% very closely).
Obama Gains Edge in Campaign’s Final Days
Barack Obama has edged ahead of Mitt Romney in the final days of the presidential campaign. Obama holds a 48% to 45% lead among likely voters. The Pew Research Center’s final estimate of the national popular vote is Obama 50% and Romney 47%, when the undecided vote is allocated between the two candidates.
Nonvoters: Who They Are, What They Think
A sizable minority of adults choose not to vote or are unable to vote. They will affect the outcome of the presidential election by their absence. Who are they?
In Deadlocked Race, Neither Side Has Ground Advantage
Just as the presidential race is deadlocked, the candidates are running about even when it comes to the ground game. Voters report being contacted at about the same rates by each campaign. And neither candidate has a clear advantage among early voters.
Presidential Race Dead Even; Romney Maintains Turnout Edge
As the presidential campaign enters its final week, the race is even among likely voters: 47% favor Barack Obama and the same percentage supports Mitt Romney. While Romney holds a turnout advantage, Obama leads on many personal characteristics and issues.
Republicans Increasingly Positive About Presidential Campaign
Republicans express increasingly positive opinions about the presidential campaign and are now about as likely as Democrats to view the campaign as interesting and informative.