Pew Research Center survey reports, demographic studies and data-driven analysis
The Bounce Effect
There is little doubt that the fall campaign begins in earnest with McCain having gained the momentum. How good an indicator is this of where the electorate is headed on Nov. 4?
McCain’s Image Improves – With Big Assist From Palin
While the GOP ticket leader’s speech received only modest reviews, his running mate’s address was viewed as the highlight of the Republican convention and helped boost McCain’s public image overall. However, many in the public still question Palin’s qualifications.
After Busy Week, Views of Both Candidates Improve
As attention to the campaign increased substantially last week, the images of both Barack Obama and John McCain improved. Reviews of Obama’s acceptance speech were overwhelmingly positive. Among those who could rate it, nearly half (48%) rated the speech excellent and another 36% rated it good.
Obama’s Background Better Known Than His Issue Positions
As Obama accepts the Democratic Party’s nomination for president in Denver, more than six-in-ten Americans say they know a lot or a fair amount about his background, but only about half are familiar with his policies.
As Democrats gather in Denver, many may be wondering why the presidential race has tightened. An analysis of polling data shows that that while voters are unhappy with the state of the nation and give low ratings to President Bush, the GOP base has started to solidify around McCain. Polling also finds that Obama’s extensive media coverage may be a mixed blessing.
A Closer Look at the Parties in 2008
As the 2008 conventions approach, the Democratic Party’s advantage in party identification remains as large as it has been over the past two decades, and the Democratic Party’s image remains substantially more positive than the GOP’s.
Public Support Falls for Religion’s Role in Politics
A new Pew Research survey finds a decline in the share of Americans who want churches and other houses of worship to be involved in political matters. Most of the drop in the past four years has come among political conservatives.
Party Time: Democrats Primed To Tune Into Convention
More Americans are interested in following the Democratic Convention (59%) than the Republican Convention (48%). An overwhelming majority of Democrats (79%) plan to follow their party’s convention. However, those who favored Hillary Clinton express only modest interest in Obama’s speech and strong interest in her address.
Key News Audiences Now Blend Online and Traditional Sources
For more than a decade, audiences for most traditional news sources have steadily declined and the number of people getting news online has surged. The Pew Research Center for the People & the Press’ biannual media study also finds that a growing number of news consumers mix both old and new sources. The report presents a typology that breaks Americans into four groups: Integrators, Net-Newsers, Traditionalists and the Disengaged.
China Olympics Earn American Attention, Approval
Most say they are watching at least some of the Olympic coverage and the share saying it was a good decision to hold the games in China has risen 11 points to a 52% majority. Americans also remain optimistic that by the end of the games, the U.S. will have won more gold medals than any other country.