Pew Research Center survey reports, demographic studies and data-driven analysis
Internet Now Major Source of Campaign News
Television remains the dominant source, but the percent of people who say they get most of their campaign news from the internet has tripled since 2004.
Democrats Post Gains in Affiliation Across Age Cohorts
The proportion of voters identifying with the Democratic Party has grown significantly since the 2004 election, and the shift has been particularly dramatic among younger voters.
Palin Fatigue Now Rivals Obama Fatigue
Sarah Palin’s new wardrobe caught the public’s eye but media coverage focused far more on the presidential candidates. Still, more Americans say they’ve been hearing too much about Palin than say they’ve heard too much about Obama.
The Element of Surprise
As recently as a month ago, this analyst and the American public itself were throwing up our hands and saying we can’t figure this one out — too many intangibles. No more.
Democrats Hold Party ID Edge Across Political Battleground
As shown in a series of charts, the Democratic Party now holds an advantage in several swing states, has increased its advantage in several “blue” states and cut into the GOP’s lead in some “red” states since the last presidential campaign.
Exit Poll Preview
In an exclusive interview, Joe Lenski, co-founder and Executive Vice President of Edison Media Research discusses his organization’s plans for conducting exit polls on November 4, given this year’s special challenges.
McCain Support Continues Downward Spiral
A breakdown of voting intentions by demographic groups shows that since mid- September, McCain’s support has declined significantly across most voting blocs.
Liberal Democrats Top Conservative Republicans in Donations, Activism
With less than two weeks to go before Election Day, voters remain riveted to the presidential campaign. But liberal Democrats are engaging in far more activism than other partisan and ideological groups.
Most Voters Say News Media Wants Obama to Win
By a margin of 70%-9%, voters say most journalists want to see Obama, not McCain, win on Nov. 4. Since 1992, voters have consistently believed the media favor the Democratic candidate, but this year’s margin is especially wide.
Doubts Grow About McCain’s Judgment, Age and Campaign
Obama is inspiring more confidence on several key issues, including Iraq and terrorism, than he did before the debates, and his margin over McCain as the candidate best able to improve economic conditions has grown.