Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads.
Nearly Half of American Adults Are Smartphone Owners
Smartphone users now outnumber users of more basic mobile phones among adults.
Millennials Will Benefit And Suffer Due to Hyperconnected Lives
While experts see many young people becoming nimble analysts and decision-makers because of their embrace of the networked world, they also warn that some constantly-connected teens and young adults will lack a deep engagement with people and knowledge by being hyperconnected.
The Tone of Life on Social Networking Sites
An overwhelming majority (85%) of the adults who use social media report that people are usually kind on the sites. At the same time, 49% have witnessed mean and offensive behavior and they usually respond by ignoring it.
Why Most Facebook Users Get More Than They Give
Most Facebook users receive more from their Facebook friends than they give, whether the measurement is the number of friend requests received, the use of the “like” button, the number of messages sent or tagging people in photos. The phenomenon is driven by a segment of “power users.”
The Rise of In-Store Mobile Commerce
Just over half of adult cell owners used their phone while they were in stores during the 2011 holiday shopping season to call friends for advice on a purchase or to check product reviews and prices being offered elsewhere.
Tablet and E-Book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period
The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.
Real Time Charitable Giving
A survey of individuals who sent a contribution to Haiti earthquake relief using the text messaging feature on their mobile phones explores who these mobile givers are, what other types of mobile contributions they have undertaken, and how they perceive mobile giving in comparison to other types of charitable contributions.
The Civic and Community Engagement of Religiously Active Americans
Religiously active Americans are more tied to many civic and other organizations than non-religious Americans. Many report that their use of technology helps them in their group activities.
Where People Get Information About Restaurants and Other Local Businesses
People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.