Just-In-Time Information Through Mobile Connections
86% of smartphone owners used their phone in the past month to make real-time queries to help them meet friends, solve problems, or settle arguments.
Teens & Online Video
Nearly four-in-ten teenage (37%) internet users participate in video chats with others andf almost three-in-ten record and upload video to the Internet. Fewer teens (13%) stream live video for others to watch than engage in simple uploading.
The Future of Money: Smartphone Swiping in the Mobile Age
Tech experts believe that by 2020 many consumers will have embraced smart-device swiping for purchases, but some suspect financial companies will slow down the trend.
While the number of Americans who go online has increased substantially over the years, about one-in-five adults still do not use the internet. About half of non-users don’t go online because they don’t think the internet is relevant to them.
72% of Americans Follow Local News Closely
Most adults follow local news closely, and local newspapers are by far the source they rely on for much of the local information they need.
The Rise of E-Reading
One-fifth of American adults have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
The Web is Dead? Experts Say ’No’
Technology experts generally believe the mobile revolution, the popularity of targeted apps, the monetization of online products and services, and innovations in cloud computing will drive Web evolution.
Teens, Smartphones & Texting
Texting is the dominant daily mode of communication between teens and all those with whom they communicate.
Social Networking Sites and Politics
Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Nearly four-in-ten users discovered through postings by friends that their political beliefs were different than they thought. A small percentage of users blocked, unfriended or hidden someone on the site because their political postings.
Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads.