Pew Research Center survey reports, demographic studies and data-driven analysis
The Rise of In-Store Mobile Commerce
Just over half of adult cell owners used their phone while they were in stores during the 2011 holiday shopping season to call friends for advice on a purchase or to check product reviews and prices being offered elsewhere.
Tablet and E-Book Reader Ownership Nearly Double Over the Holiday Gift-Giving Period
The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period.
Real Time Charitable Giving
A survey of individuals who sent a contribution to Haiti earthquake relief using the text messaging feature on their mobile phones explores who these mobile givers are, what other types of mobile contributions they have undertaken, and how they perceive mobile giving in comparison to other types of charitable contributions.
The Civic and Community Engagement of Religiously Active Americans
Religiously active Americans are more tied to many civic and other organizations than non-religious Americans. Many report that their use of technology helps them in their group activities.
Where People Get Information About Restaurants and Other Local Businesses
People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.
Why Americans Use Social Media
The top reason cited by adults for using social media is to maintain connections with family and friends. Social media users also say these platforms help connect them to old friends with whom they’ve lost touch.
Teens, Kindness and Cruelty on Social Network Sites
A comprehensive study finds that almost seven-in-ten American teens who use social networking sites say that people their age are mostly kind to one another on the sites; another 20% say that they are mostly unkind. Most teens say they have witnessed other people being mean or cruel to each other on the sites.
Half of Adult Cell Phone Owners Have Apps on Their Phones
The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011.
A Third of Text Message Users Prefer Them to Voice Calls
About three-in-ten text message users prefer texting to voice calls, and young adults stand out in their use of text messaging.
28% of U.S. Adults Use Mobile and Social Location-Based Services
Just over half of smartphone owners use their phones to get directions or recommendations based on their location; geosocial services and location-tagging features are less popular.