report | Dec 28, 1999

Columbine Shooting Biggest News Draw of 1999

Introduction and Summary The murderous rampage by a pair of high school students in Littleton, Colo. attracted by far the most public interest of any news story of 1999. The widespread attention focused on the April shootings at Columbine High made it the third most closely watched story of the 1990s, according to the Pew […]

report | Dec 16, 1999

Campaign Incidents Have Little Punch

Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans […]

short reads | Dec 6, 1999

Accessing Health Topics on the Internet

Health information remains one of the most important subjects that internet users research online, and the largest percentage are looking for information on a specific disease or medical problem.

report | Nov 11, 1999

Retro-Politics

Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

report | Oct 24, 1999

Optimism Reigns, Technology Plays Key Role

Introduction and Summary Americans anticipate many perils in the next century, but none of them, no matter how grave, can dim the public’s positive view of the future. Despite consensus forecasts of natural disasters, environmental calamities and international terrorism, Americans are near unanimous in their confidence that life will get better for themselves, their families […]

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