Pew Research CenterAugust 5, 2008

Spears and Hilton Raise McCain Coverage Even With Obama

A spasm of introspection by the media, amid a wave of accusations that they were being unfair to the GOP standard bearer combined with a controversial ad to generate equal coverage of the two candidates.

Pew Research CenterJuly 29, 2008

Obama’s Trip Consumes Coverage

While many media outlets credited Obama with a stylistically successful and largely gaffe-less trip, some questioned whether it actually benefited the candidate.

Pew Research CenterJuly 15, 2008

Gaffe Coverage: Jackson Tops Gramm

Statements by two non-candidates steered the campaign narrative last week, but Jesse Jackson’s derogatory remarks about Obama drew more media attention than did Phil Gramm’s remarks about whiny America.

Pew Research CenterJuly 9, 2008

Media Heat Wave

A week of negative election storylines was led by the shake-up in the McCain campaign, Gen. Wesley Clark’s comments and questions of patriotism. Thanks in part to his staffing reshuffle, McCain was competitive with Obama in coverage for the first time since Obama clinched his nomination.

Pew Research CenterJuly 1, 2008

Summer Rerun: Media Returns to Coverage of Divided Democrats

While differences between Barack Obama and John McCain over energy policy played a major role, most of the campaign narrative focused on Democrats’ efforts to reunite the party.

Pew Research CenterJune 24, 2008

The Spouse and the President Get Their Media Close-ups

A key narrative in last week’s campaign focused not on Barack Obama and John McCain themselves, but on two people whose public roles reflect crucial challenges facing the candidates–Michelle Obama and George Bush.

Pew Research CenterJune 10, 2008

Clinton Question Drives Coverage

While Obama’s primary win gave him the edge in quantity of coverage, Clinton was the driving force in a media narrative that focused largely on what she would do next.

Pew Research CenterJune 3, 2008

Media Pivot to November, Iraq Debate

Campaign coverage was split time last week between the dramatic Democratic primary endgame and the developing general election debate between McCain and Obama on the war in Iraq.

Pew Research CenterMay 28, 2008

Mac’s Back in Media Spotlight

After largely being treated as a bystander to the Democrats’ contest, the GOP nominee emerged as a featured player in campaign coverage. But that exposure is not always wanted or positive attention.

Pew Research CenterMay 20, 2008

Edwards Rewrites the Election Story Line

In embracing Obama less than 24 hours after Clinton’s big win in West Virginia, Edwards diverted media attention away from discussion of renewed Clinton momentum and helped refocused the narrative on Obama’s apparent inevitability.