Pew Research expert's responses to frequently asked questions on polling and data
FAQ: The Pew Research Center’s Work with Google
The Pew Research Center recently released an instant reaction poll gauging public views about the outcome of the presidential election, conducted online with Google. Director of Survey Research Scott Keeter describes the project.
Ask the Expert: Factors Behind the Partisan Gap
Scott Keeter, Director of Survey Research, answers questions about the factors behind the growing partisan gap in American politics.
Counting Internet Users
In our surveys this summer, we added a question about mobile internet connectivity to help us capture internet users who may access the internet on mobile devices.
What is the Value of a ’Generic” Candidate or Ballot in Polls?
Pollsters sometimes match a “generic” Republican or Democratic candidate against an incumbent, or use a generic ballot to forecast which party is ahead in congressional elections. How to read these polls.
Dividing People into ’Liberals,’ ’Moderates’ and ’Conservatives’ – Too Simplistic?
Assessing the value of using the labels “moderate,” “liberal” and “conservative” to describe the electorate.
Importance of the Latino Vote in 2012
Mark Hugo Lopez, associate director, Pew Hispanic Center, discusses the importance of the Latino Vote in the 2012 presidential election.
Determining Who Is a ’Likely Voter’
Scott Keeter, director of survey research, explains why pollsters switch from registered voters to likely voters in their samples as Election Day nears, and how the Pew Research Center determines who is likely to vote.
Ask the Expert Archive
Pew Research Center experts answer questions about our survey results and methodology.
How Does Pew Research Define the Middle Class?
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.
How Many U.S. Sikhs?
The August 5 shootings at the Sikh temple in Oak Creek, Wis., left six dead and many questions about the motives behind the tragedy. News coverage of the event has focused on why the alleged gunman targeted people at the Sikh Temple and has turned attention to the Sikh community, a religious group with a […]