Pew Research Center survey reports, demographic studies and data-driven analysis

U.S. PoliticsNovember 6, 2008

Election Weekend News Interest Hits 20-Year High

Fully 60% of voters followed campaign news very closely this weekend, the highest level of interest on the eve of an election since the Pew Research Center began tracking campaign news interest in 1988. Throughout the campaign, Americans said they were hearing more about Obama than about McCain, although analysis shows news coverage became closely balanced between the two candidates.

ReligionNovember 5, 2008

Voting Religiously

President-elect Barack Obama made a concerted effort to reach out to people of faith during the 2008 presidential campaign, and early exit polls show that this outreach may have paid off on Election Day.

U.S. PoliticsNovember 5, 2008

Inside Obama’s Sweeping Victory

Barack Obama captured the White House on the strength of a substantial electoral shift toward the Democratic Party and by winning a number of key groups in the middle of the electorate. In particular, the overwhelming backing of younger voters was a critical factor in Obama’s victory, according to an analysis of National Election Pool exit poll data.

HispanicNovember 5, 2008

How Hispanics Voted in the 2008 Election

Hispanics voted for Sens. Barack Obama and Joe Biden over Sen. John McCain and Gov. Sarah Palin by a margin of more than two-to-one according to an analysis by the Pew Hispanic Center of exit polls, with Latino youth supporting the Democratic ticket by an even wider margin.

Media & NewsNovember 4, 2008

Strategy Session: Media Focused on Polls and Maps in Final Week

If ever there is a time when campaigns are horse races, it is in the final days, and coverage was indeed largely about the contest itself.

U.S. PoliticsNovember 2, 2008

Obama Leads McCain 52% to 46% in Campaign’s Final Days

The Pew Research Center’s final pre-election poll of 2,587 likely voters finds 49% supporting or leaning to Obama, 42% for McCain; 2% for minor party candidates and 7% undecided. When the undecided vote is allocated, Obama holds a 52% to 46% lead over McCain. The survey was conducted from Oct. 29 to Nov. 1.

U.S. PoliticsOctober 31, 2008

Internet Now Major Source of Campaign News

Television remains the dominant source, but the percent of people who say they get most of their campaign news from the internet has tripled since 2004.

U.S. PoliticsOctober 31, 2008

Democrats Post Gains in Affiliation Across Age Cohorts

The proportion of voters identifying with the Democratic Party has grown significantly since the 2004 election, and the shift has been particularly dramatic among younger voters.

ReligionOctober 31, 2008

In Brief: Pleasant Grove City v. Summum

May a locality that allows one religious group to erect a monument in a city park deny that privilege to another religious sect? On Nov. 12, the Supreme Court will hear arguments in the case of Pleasant Grove City v. Summum.

ReligionOctober 30, 2008

Will Obama Win the White Catholic Vote?

White Catholics have traditionally been swing voters but their recent apparent shift from support for McCain to Obama was both sharp and swift. What explains it?