Pew Research Center will call 75% cellphones for surveys in 2016
We’re making this change to ensure our survey samples properly represent the now roughly half (47%) of U.S. adults who only have a cellphone.
What we learned about surveying with mobile apps
No research has compared app-based surveys with polls administered via Web browsers. Our new, experimental work compares the results of these two modes.
Pew Research increases share of interviews conducted by cellphone
In the coming months, 60% of interviews in our national polls will be conducted via cellphones and 40% on landline phones.